If Braze is not the right choice for you and you are looking for the perfect Braze alternative, then you are in the right place. We have compiled a list of the top 10 best alternatives to Braze to help you find the right alternative that fits your needs.
Insider – AI-Native, Cross-Channel Personalization
Why is Insider a good Braze alternative?
I count on Insider when I want to unify web, mobile, email, SMS, WhatsApp, and push in one intelligent platform. Its AI-powered CDP builds detailed user profiles without manual tagging, and the drag‑and‑drop journey builder lets me launch hyper-personalized campaigns in minutes. For brands focused on boosting conversions through behavior-driven messaging, it’s a real game‑changer.
Adobe Experience Cloud – Enterprise-Grade Marketing Suite
Why is Adobe a good Braze alternative?
When my teams need a full-fledged enterprise solution, Adobe brings marketing automation, customer data, analytics, and content tools seamlessly together. I can A/B test emails, landing pages, and app experiences all under one roof—plus, its AI-driven personalization engine ramps up engagement with minimal effort.
Salesforce Marketing Cloud – Deep CRM Integration & Reporting
Why is Salesforce Marketing Cloud a good Braze alternative?
I reach for Salesforce Marketing Cloud when I need tight CRM integration and data-rich journeys. With its Journey Builder I design complex, multi-touch campaigns that connect email, SMS, push, and social while syncing sales and service activity in real time—perfect for personalized lifecycle messaging.
Oracle Marketing – Scalable, Enterprise Omnichannel
Why is Oracle Marketing a good Braze alternative?
I use Oracle when our brand demands enterprise-level scalability and regulatory compliance. Its marketing suite handles email, mobile, social, and web personalization while integrating deeply with Oracle’s analytics and customer data ecosystem—ideal for global, cross-functional teams.
Iterable – Marketer-First Workflows Across Channels
Why is Iterable a good Braze alternative?
Iterable stands out when I need clean workflows and intuitive campaign orchestration across email, SMS, in-app, and web push notifications. Its visual canvas and dynamic content tools allow me to set up personalized journeys in a matter of clicks—big-brand features without the complexity.
WebEngage – Retention-Focused Engagement Hub
Why is WebEngage a good Braze alternative?
I pick WebEngage when retention is the priority. It shines on lifecycle messaging—especially for mobile apps—with rich analytics, segmentation, web push, email, SMS, and in-app flows. Plus, its visual UI makes campaign creation fast, and its CDP keeps engagement precise.
CleverTap – AI-Powered Mobile & Web Engagement
Why is CleverTap a good Braze alternative?
CleverTap wins on real-time analytics and AI-assisted segmentation. When I want to push targeted campaigns based on live user behavior in mobile and web apps, its platform delivers with smart triggers, A/B testing, and persistent user insights—all on a stable UX.
MoEngage – Insight-Led Cross-Platform Messaging
Why is MoEngage a good Braze alternative?
MoEngage is my go-to for data-driven engagement across channels like email, push, SMS, and WhatsApp. Its AI-driven recommendations and journey workflows help me tackle user activation, retention, and win-back campaigns with results-focused analytics.
Customer.io – Developer-Friendly Triggered Journeys
Why is Customer.io a good Braze alternative?
I rely on Customer.io when I want full control over event-driven messaging. Its developer-friendly APIs, detailed segmentation, and visual workflow canvas make it ideal for mission-critical campaigns triggered by user actions, all while keeping data close to my backend systems.
OneSignal – Best for Push-First Campaigns
Why is OneSignal a good Braze alternative?
When push notifications are front-and-center, OneSignal delivers with ease of use and performance. I can combine push with email and in-app, leverage analytics, and A/B test message creatives—all without the enterprise price tag. It’s a smart choice when notifications drive engagement.
