Top Email Marketing Software
Best Email Autoresponder
Email autoresponders are an effective way to reach and continue to engage your leads or customers, making them a must-have marketing tool. As you likely know, however, there are many email autoresponders in the market. Which one should you choose?
To find out which ones stand out from the crowd and deserve to be your go-to service, check out this list of the top three best email autoresponders on the market.
GetResponse
+ Easy to use
+ Powerful features
+ Great customer support
+ Website builder
+ Good deliverability
Aweber
+ Unlimited emails
+ Great learning material
+ Easy-to-use automation
+ Good deliverability
ConvertKit
+ Unlimited bandwidth and generous storage
+ Strong security features
+ Good performance
+ Affordable
Mailerlite
+ Easy to use
+ Powerful features
+ A/B Testing
+ Segmentation
+ Website and Landing Page Builder
Hubspot
+ Powerful CRM
+ Prospecting
+ Live Chat
+ Email Automation
+ All-in-one marketing software
ActiveCampaign
+ CRM
+ Advanced automation
+ Email Builder
+ Event tracking
+ Lead scoring
Mailchimp
+ Easy to use
+ Integrates with almost every other tool
+ CRM
+ Landing page builder
+ Good deliverability
Constant Contact
+ Easy to use
+ Powerful features
+ Social Campaigns
+ Survey management
+ Logo creator
Sendinblue
+ Easy to use
+ Email Automation
+ Transactional email and SMS
+ Premade templates
Moosend
+ Easy to use
+ Native integrations
+ Tracking, reports, and analytics
+ Subscription forms
+ Click heatmaps
Best Email Autoresponder
More details
Getresponse.com
- Price per month: Starting at $15
- Deliverability: Great
- Money-back guarantee: 30-day
- Free Plan: Yes
Getresponse is an all-in-one email marketing platform created to help you grow your audience, engage with your customers, and make more sales. More than 100.000 businesses trust GetResponse to help them do that.
GetResponse is a very popular email solution and it is extremely easy to use. Comes with beautiful templates, and multiple email marketing features, and it’s perfect for small and medium-sized businesses.
Aweber.com
- Price per month: Starting at $16,15
- Deliverability: Great
- Money-back guarantee: 30-day
- Free Plan: Yes
Aweber is one of the most well-known email marketing solutions today. It’s easy to use and an affordable option for small/medium businesses.
Aweber gives you the flexibility to manage contacts and customize your own email templates, simplifying the process of creating visually attractive email marketing campaigns.
ConvertKit.com
- Price per month: Starting at $9
- Deliverability: Great
- Money-back guarantee: 30-day
- Free Plan: Yes
ConvertKit is an email marketing tool for content creators, bloggers, writers, course creators, and more.
Offers a simple but powerful visual automation builder that does all the tedious work for you, such as sending well-timed, target content to your audience.
Mailerlite
- Price per month: Starting at $9
- Deliverability: Great
- Money-back guarantee: Not mentioned
- Free Plan: Yes
Mailerlite is a great email marketing tool for those who are just starting out or would like to try their hand at email marketing.
With its low cost, simple interface, and valuable resources, Mailerlite is an attractive option for small businesses of all kinds.
It offers A/B testing for emails, allowing users to analyze and optimize emails before sending them out en masse.
It’s also incredibly easy to use. You can quickly add new subscribers, edit your lists, or create segments in order to target specific audiences.
Mailerlite integrates with a number of other popular email marketing tools such as Constant Contact and MailChimp, so you can easily transfer contacts over to another service if you need more features.
While it doesn’t offer many advanced features for power users, Mailerlite is a great option for those who are just starting out with email marketing.
Hubspot
- Price per month: Starting at $45
- Deliverability: Great
- Money-back guarantee: Not mentioned
- Free plan: Yes
HubSpot provides a great email marketing tool suited for all kinds of businesses.
And the best part? It’s free.
Hubspot allows you to create personalized emails with an easy-to-use drag-and-drop builder.
Hubspot it’s better suited for people who want to integrate email marketing with Hubspot’s all-in-one CRM, which we also recommend.
The company is a leader in CRM, and they include everything that you might need to start, grow and scale your business.
If you like platforms that combine everything in one place, Hubspot might be for you.
With Hubspot, you can have a centralized view of email marketing, analytics, social media, blog publishing, and google ads.
Active Campaign
- Price per month: Starting at $15
- Deliverability: Great
- Money-back guarantee: Not mentioned
- Free plan: No
Active Campaign is one of the best email marketing platforms on the market.
It has multiple automation pre-built that allow you to customize campaigns for each contact.
Active Campaign is also a CRM with sales automation, just like Hubspot.
This software easily allows you to set up advanced email automation and segmentation list.
Active Campaign is one of the best email autoresponders you can get your hands on.
It’s not just a great email marketing tool but a complete all-in-one marketing solution for businesses that highly rely on email communications.
Mailchimp
MailChimp is one of the most well-known email autoresponders in the industry.
They offer a free plan that allows you to send up to 10,000 emails a month to up to 2,000 contacts.
The email autoresponder has pay-as-you-go options, making it very attractive for businesses with low-volume clients.
It’s a good deal for small business owners that are just getting started with email marketing.
The platform is one of the easiest to use, and the interface is very intuitive.
Mailchimp also provides in-built CRM through their free plan.
One of the main advantages of using Mailchimp is that the software integrates seamlessly with almost every other tool.
The autoresponder provides every essential feature beginners might need.
Constant Contact
Constant Contact is another tool directed towards small businesses, as their pricing is affordable, and the platform is super easy to use.
The autoresponder has specific features that stand out amongst some competitors, like event management options, appointment scheduling, and creating social campaigns.
They also provide great visual templates and graphic elements if you are especially concerned about the design.
Overall, Constant Contact offers a good value for your money, but there might be more interesting options in the market, like GetResponse.
Sendinblue
Sendinblue has one of the most generous plans out there for what it provides.
Their free plan is limited, like everyone else, but offers unlimited contact storage, and you can send 300 daily emails.
Let’s be honest. It’s hard to beat this free plan.
You can cover a lot of marketing volume with their free plan.
Sendinblue also provides all of the basic email marketing features and much more.
The automation builder is very advanced and allows you to take control of actions like abandoned carts, for example.
If you are looking for a free plan to get started, there’s no excuse not to try Sendinblue.
Very few give so much for free.
Moosend
Moosend is a simple marketing tool that is easy to use and affordable.
If you want to get your feet wet with automation but are concerned with the complexity, Moosend is perfect.
Their automation is one of the easiest to use, making it simple for you to get started without much of a learning curve.
Moosend also comes with a free plan for up to 1000 contacts. The price increases with your contact list size.
Overall, they are a decent autoresponder with everything you need to get started for free.
The best thing is that they make advanced features look easy to implement.
When does it make sense to get an email autoresponder?
An email autoresponder allows you to nurture your customer relationships, and can be used to improve your customer retention rates, automate repetitive sales processes, and deliver targeted marketing campaigns.
The email autoresponder industry is more competitive than ever before.
What should you look for when choosing an email autoresponder?
Let’s take a look at some of them below.
We’ll cover:
- Email templates
- Reporting features
- Delivery options
- Price
Email templates
In order to attract new customers, it helps if you have email templates that are personalized for each individual subscriber. Your customers will love getting emails from you that seem specifically tailored just for them! However, if your email autoresponder doesn’t allow you to create custom email messages or personalize any part of your email template, then what good is it?
Reporting Features
It’s important to be able to monitor your email marketing efforts and see how they’re performing. Email autoresponders like Aweber, MailChimp and GetResponse offer a range of reporting features so you can keep track of everything from open rates and click-through rates to unsubscribe rates and bounce rates.
Delivery Options
It helps if your email autoresponder offers a range of delivery options so that you can deliver your emails in whatever way makes sense for each individual customer. For example, some people prefer email while others prefer text messages or Facebook Messenger messages.
Pricing
What’s a good price for an email autoresponder? Well, that depends.
If you have just one email address and only want to send out 10 emails per month, then maybe it makes sense to pay as little as $5 per month for your email marketing software. However, if you have thousands of subscribers and want to send out hundreds of emails every day, then you might need something more robust like Aweber or GetResponse (or both!).
Bottom Line
Email marketing is an incredibly powerful way to grow your business and even convert new customers. However, if you don’t have an email autoresponder that allows you to deliver your emails via a variety of delivery options, it won’t be very effective.
You can start for free if you use an email marketing autoresponder like Mailerlite, for example, so there are no excuses even if you’re on a budget.
GetResponse is our top recomendation for most business. It is a powerful tool, packed with email marketing features, easy to use and is also afordable.
We believe that it gives you everything you need to start and scale your business on a budget without missing out on anything.
However, there are many different businesses and circumstances.
You may need something diferent. That’s why we provide a full range of options.
