Top Sales Funnel Software

Best Sales Funnel Software

This is a list of the best sales funnel software on the planet.

I tested and reviewed the most popular funnel builders in the industry.

In this guide, I will help you choose the best sales funnel software builder for your specific business and answer some of the people’s most common questions.

Let’s get started!

Best Overall
1
Clickfunnels Logo

Clickfunnels

$97/mo
+ 14-day free trial
+ Great design and layouts
+ Funnel sharing
+ Integrations
+ Easy drag-and-drop editor
+ A/B Testing
9.9
Best All-In-One Tool
2
Kartra Logo

Kartra

$99/mo
+ 30-day free trial
+ All-in-one marketing software
+ Done-for-you funnels
+ Helpdesk
+ Payment processor
9.8
Best For Landing Pages
3
Leadpages Logo

Leadpages

$49/mo
+ Affordable
+ Easy-to-use
+ Great design and templates
+ Many integrations
+ Full customization
9.0
Best Editor Experience
4
Unbounce Logo

Unbounce

$72/mo
+ 14-day free trial
+ Great drag-and-drop editor
+ Good templates
+ Easy to use
+ A/B Testing
+ Conversion tracking tools
8.8
Best For Entrepreneurs
5
Builderall Logo

Builderall

$16.90/mo
+ All-in-one marketing tool
+ Easy to use
+ Affordable
+ Website optimization
+ A/B Testing
+ Many integrations
8.6
Most Cost-Effective
6
Getresponse Logo

GetResponse

$15/mo
+ Free plan
+ Easy to use
+ Powerful features
+ Great customer support
+ Website builder
+ Good deliverability
8.5
Best CRM
7
Hubspot logo

Hubspot

$45/mo
+ Free plan
+ Powerful CRM
+ Prospecting
+ Live Chat
+ Email Automation
+ All-in-one marketing software
8.5
Best Free Option
8
GrooveFunnels Logo

Groovefunnels

FREE
+ Free plan
+ Ecommerce
+ Blog
+ Affiliate Programs
+ Email Automation
8.3
Best Free Plan
9
systeme.io logo

Systeme.io

$27/mo
+ Free plan
+ Easy to use
+ Email marketing
+ Blog
+ Automation
+ Many Integrations
7.9
Best For Scaling
10
Active Campaign Logo

ActiveCampaign

$15/mo
+ 14-day Free trial
+ CRM
+ Advanced automation
+ Email Builder
+ Event tracking
+ Lead scoring
8.6
The prices above are entry prices for basic plans. The cost increases if you need more features or your contact list grows.

Best Sales Funnel Software

More details

1

Clickfunnels

Best Overall
Clickfunnels Homepage
Clickfunnels Homepage
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The best plans are included

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  • Price per month: Starting at $97
  • User friendly: Yes
  • Money-back guarantee: 30-day
  • Free Trial: Yes

Clickfunnels is one of the most popular funnel builders and probably the best sales funnel builder in 2022 and beyond where businesses of all sizes can create custom landing pages or funnels by using the inbuilt templates to attract people. 

The software is packaged with many useful sales tools and integrations, and many training programs. 

Pros
  • Nice Design
  • Pre-built templates
  • Integrates with almost everything
  • Secure payment processor
  • Easy-to-use page builder
Cons
  • Email marketing is not the best
  • Limited membership area features

>> Full Clickfunnels review


2

Kartra

Best All-In-One Tool
Kartra Homepage
Aweber Homepage
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The best plans are included

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  • Price per month: Starting at $99
  • User Friendly: Has a learning curve
  • Money-back guarantee: 30-day
  • Free Trial: Yes, you can get a Kartra 30 day free trial

Kartra is an all-in-one marketing platform that includes everything you need to run your online business. It is one of the best sales funnel software tools you can find.

That includes website and landing page builder, lead database (CRM), email marketing and automation, opt-in forms, ticketing, live chat, video hosting, and checkout forms.

You can read our Kartra vs Squarespace review to find out more about this funnel builder.

Pros
  • All-in-one marketing tool
  • Done-for-you funnels
  • Good design
  • Email marketing
  • Analytics
Cons
  • The onboarding process could be better
  • Could have more integrations

>> Full Kartra review


3

Leadpages

Best For Landing Pages
Leadpages homepage
Leadpages Homepage
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  • Price per month: Starting at $49
  • User Friendly: Yes
  • Money-back guarantee: 30-day
  • Free Trial: Yes

Leadpages is primarily a landing page builder, but it is also a sales funnel builder software. You can use it to build landing pages from scratch or use prebuilt templates and edit with an easy-to-use drag-and-drop editor

Offers everything you need to publish web pages, generate leads and transform clicks into customers for a very affordable price.

Pros
  • Great Templates
  • Affordable
  • Easy-to-use
  • Many integrations
Cons
  • Lacks flexibility with design
  • Not as advanced as other tools

4

Unbounce

Best Page Editor Experience
Unbounce homepage
Unbounce Homepage

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The best plans are included

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  • Price per month: Starting at $72
  • User Friendly: Yes
  • Money-back guarantee: Not mentioned
  • Free Trial: Yes

Unbounce’s specialty is building landing pages for small businesses. Other sales funnel software that most marketers like to use.

The platform is simple to use, very complete, and cost-effective.

Pros
  • Great drag-and-drop editor
  • Affordable
  • Easy-to-use
  • A/B Testing
  • Popups and sticky bars
  • Many Integrations
Cons
  • For some advanced customization, you need to add code
  • Mobile responsiveness could be better

5

Builderall

Best For Entrepreneurs
Builderall Homepage
Builderall Homepage
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The best plans are included

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  • Price per month: Starting at $16.90
  • User Friendly: Yes
  • Money-back guarantee: 30 days
  • Free Trial: Yes

Builderall is a website and landing page builder with a marketing platform integrated. All under the same product.

Just like Kartra, this is an all-in-one marketing tool. This is one of the best sales funnel websites you can find for an affordable price.

Pros
  • Website Builder
  • Mobile App Creator
  • Ecommerce function
  • WordPress integration
  • Click map
  • On-page SEO
Cons
  • Too many features can be overwhelming
  • Some of the tools don’t have the best quality

6

GetResponse

Most Cost-Effective
GetResponse Review
Getresponse Homepage
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The best plans are included

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Getresponse is recommended by us as one of the best email autoresponders, but it is much more than that.

The software allows you to cover everything from landing pages, forms, email automation, and webinars.

The conversion funnel dashboard allows you to filter through everything very easily. It is one of the best sales funnel tools you can find out there.

Pros
  • Free plan
  • All-in-one email marketing tool
  • Pre-built templates
  • Easy to use
  • Affordable
Cons
  • Could be more effective with integrations
  • Limited free plan

7

Hubspot

Best CRM
Hubspot homepage
Hubspot Homepage
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The best plans are included

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Hubspot is mainly a CRM software, but it also offers effective sales funnels tools.

The Hubspot Lead Management platform allows you to build sales funnels with premade landing page templates.

Besides that, Hubspot lets you accommodate all your business needs in one place with the all-in-one platform.

Pros
  • Easy to use
  • CRM Software Included
  • Marketing Automation
  • Analytics
  • CMS for content marketing
  • Learning material
Cons
  • Gets expensive
  • Hard to not use their all-in-one system

8

Groovefunnels

Best free option
Groovefunnels homepage
Groovefunnels Homepage
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The best plans are included

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Groovefunnels is the perfect sales funnel builder software for people running on a tight budget or just testing things out.

The software is an all-in-one marketing platform that allows you to create landing pages, build sales funnels and sell products online.

It has a free version that is very attractive to people who love free software.

They also have a lifetime deal, which is what most people love about it.

Pros
  • Free plan
  • Lifetime deal
  • Ecommerce features
  • Blog
  • Webinars
  • Affiliate marketing
Cons
  • Many features are not launched yet
  • The page editor can be glitchy sometimes

9

Systeme

Best free plan
Systeme homepage
Systeme Homepage
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The best plans are included

Find the best plan for you

Systeme is an all-in-one platform that, like some previous recommendations, also gives you everything to run an online business.

For people who want to start an online business without spending money on tools, System.io is perfect.

The tool is perfect for newbies because of its ease of use, pricing, and the fact that has everything you need in one place.

Pros
  • Great real-time analytics
  • Powerful automation
  • Affordable
  • Payment per email send
  • Good user experience
Cons
  • Templates could be better
  • Limited free plan

10

Active Campaign

Best For Scaling
Active Campaign Homepage
ActiveCampaign Homepage
CHeck Prices
The best plans are included

Find the best plan for you

Active Campaign is one of the best email marketing platforms on the market and also one of the best sales funnel builders.

It has multiple automation pre-built that allow you to customize campaigns for each contact.

Active Campaign is also a CRM with sales automation, just like Hubspot.

This software easily allows you to set up advanced email automation and segmentation list.

Active Campaign is one of the best email autoresponders you can get your hands on.

It’s not just a great email marketing tool but a complete all-in-one marketing solution for businesses that highly rely on email communications.

Pros
  • Top-notch marketing automation
  • Powerful features
  • CRM
  • Advanced segmentation
Cons
  • Can be difficult to understand automation
  • Could have more learning material

3 Critical Questions to Ask Before Choosing a Sales Funnel Builder

If you’re trying to pick out a sales funnel builder, there are three critical questions you need to ask yourself before making your decision.

Otherwise, you could end up paying for software that doesn’t have the features you need or can’t be customized to fit your brand and marketing style.

Ask yourself these three questions before settling on one sales funnel builder in particular, and it will give you a better sense of which direction to take your research.

1) How do you want your customers to experience your product or service?

The most important thing you need to decide before choosing sales funnel software is how customers will experience your product or service.

Do you want them to click through different tabs, and view landing pages with different information, or are you going to do an immediate download?

If any of these is true, then it will impact which type of software you choose.

If people can’t use your app and interact with it as intended, then it’s not much better than not having one at all.

2) Will this tool/service help you generate high-quality leads?

If your business doesn’t have enough traffic to generate high-quality leads, you don’t need sales funnel software.

The whole point of using sales funnel software is to generate more high-quality leads from your existing traffic—that’s what allows you to sell more and make more money.

Be sure that any tool or service you consider purchasing will help in that regard.

If it can’t help with that, it might not be worth your time and money.

3) Can you afford it?

While many sales funnel builders are affordable, some are more expensive than others.

If you’re working on a limited budget, ensure you understand your options.

The best sales funnel software in the industry requires a significant investment

Always take a look at the integrations

If you are already using other tools such as email marketing autoresponders, CRMs, and tracking software, you want to make sure that those tools integrate with your new sales funnel builder.

Our main recommendations already come with many integrations available, but it’s always a good idea to check them.

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