If Adobe Analytics is not the right choice for you and you are looking for the perfect Adobe Analytics alternative, then you are in the right place. We have compiled a list of the top 10 best alternatives to Adobe Analytics to help you find the right alternative that fits your needs.
Google Analytics
Google Analytics is a great alternative to Adobe Analytics and offers features such as website traffic analysis, conversion tracking, audience segmentation, real-time reporting, goal tracking.
Some of the advantages of choosing Google Analytics include: Powerful and widely used web analytics tool, extensive tracking and reporting capabilities, integration with other Google products, custom dashboard creation, goal tracking and conversion analysis, e-commerce tracking.
On the other hand, the downsides of using Google Analytics are: Steep learning curve and complexity for beginners, data sampling in the free version for high-traffic websites, requires technical implementation on websites.
Mixpanel
Mixpanel is also a good alternative to Adobe Analytics and provides many useful features such as event tracking, funnel analysis, user segmentation, a/b testing, retention analysis.
The biggest advantages of choosing Mixpanel include: Advanced analytics and user tracking capabilities, robust segmentation and cohort analysis, real-time data monitoring, customizable dashboards and reports.
The cons of using Mixpanel are: Steep learning curve for beginners, limited free plan features, may require technical implementation for advanced tracking.
Kissmetrics
Kissmetrics makes a good alternative to Adobe Analytics because it offers similar features, such as customer analytics, user behavior tracking, conversion tracking, funnel analysis, cohort analysis.
The positives we found about it include: Robust customer analytics and tracking capabilities, provides deep insights into customer behavior and conversions, allows for segmentation and targeting based on user behavior, easy integration with popular platforms and tools.
The worst part of using this software are: Steeper learning curve, limited integrations compared to other analytics platforms, pricing may be higher for smaller businesses.
Piwik
Adobe Analytics and Piwik are two different solutions on the market, but they share some features and functionalities.
Piwik offers features such as web analytics, data privacy, customizable reports, real-time analytics, visitor behavior tracking.
Some of the things where Piwik excels are: Open-source, customizable, provides detailed analytics, data ownership and privacy control, supports multi-site tracking.
On the other side, some of the cons include: Steeper learning curve for beginners, requires technical knowledge for advanced customization, self-hosting may require additional server resources.
Clicky
The target audience for Adobe Analytics and Clicky are quite different, but their features overlap so it could make a good alternative.
The main key features of Clicky are: web analytics, real-time data, heatmaps and session replays, conversion tracking, user segmentation.
Some of the reasons why you should consider Clicky are: Real-time website analytics, detailed visitor tracking, heatmaps, uptime monitoring, customizable dashboards.
Unfortunately, some of the problems you may find could be: Advanced features and larger data limits available only in higher-priced plans, limited integration options with certain platforms.
Heap
Heap can be a good alternative to Adobe Analytics, but there are some differences that you need to be aware of.
Heap has an extensive feature suit that makes it a good option. Some of the main features are: user analytics, event tracking, data visualization, conversion funnels, user segmentation.
Heap shines when it comes to Automatic event tracking, detailed user behavior analytics, retroactive analysis, data visualization.
The downside of using Heap is: Limited customization options, steeper learning curve for beginners, higher pricing compared to some competitors.
Woopra
Both Adobe Analytics and Woopra offer great and similar features. The top features of Woopra are: customer analytics, user journey tracking, segmentation and personalization, real-time notifications, behavioral analytics.
Some of the reasons that might make you choose Woopra are: Customer analytics and behavioral tracking, real-time data visualization, segmentation and personalization.
The reasons that might make you avoid Woopra are: Steeper learning curve for beginners, higher pricing compared to some competitors, may require technical knowledge for advanced customization.
StatCounter
In terms of features, there’s not too much to complain about StatCounter as an alternative to Adobe Analytics.
It offers many useful features, such as: website analytics, visitor tracking, traffic analysis, conversion tracking, real-time stats.
The dealbreaker could be things like: Limited support for certain platforms, occasional glitches and errors.
On the other hand, StatCounter trumps when it comes to Website analytics tool, visitor tracking, page views and engagement metrics, real-time data.
Hotjar
Features such as website heatmaps, visitor recordings, conversion funnels, form analysis, feedback polls make Hotjar an attractive alternative to Adobe Analytics.
Some of the things we love about Hotjar include: Website analytics and user behavior tracking, heatmaps, feedback and survey tools.
Limited support for certain platforms, occasional glitches and errors are some of the things we didn’t like much about Hotjar.
Lucky Orange
If we outline the main features of Lucky Orange, we end up with features like: website visitor behavior analytics, heatmaps, visitor recordings, conversion funnels, form analytics. This makes it a valid alternative to Adobe Analytics.
What we loved about Lucky Orange were things such as: Website analytics and heatmaps tool, session recordings, conversion tracking.
Our main criticism of Lucky Orange is some limitations like: Limited support options, occasional glitches and errors.
Conclusion: The Best Adobe Analytics Alternative For You
Adobe Analytics is a good platform that can help you in many ways. However, if you need an alternative, you have plenty of amazing tools you can pick from our list.
Our main recommendations as Adobe Analytics alternatives are Google Analytics, Mixpanel, and Kissmetrics, but remember that not all software was created equal, so you need to prioritize your specific needs and choose accordingly.
