If Moz is not the right choice for you and you are looking for the perfect Moz alternative, then you are in the right place. We have compiled a list of the top 10 best alternatives to Moz to help you find the right SEO software for your business.
SEMRush
SEMrush is a great alternative to Moz and offers features such as seo analysis, keyword research, competitor analysis, backlink analysis, ppc research.
Some of the advantages of choosing SEMrush include: Robust competitive research and analysis, comprehensive keyword research and tracking, SEO auditing and optimization, PPC advertising insights, content marketing and social media management tools, comprehensive reporting and data visualization.
On the other hand, the downsides of using SEMrush are: Expensive pricing plans, some users may find the interface overwhelming or complex, certain features are more focused on PPC advertising rather than organic SEO.
Ahrefs
Ahrefs is also a good alternative to Moz and provides many useful features such as seo analysis, keyword research, competitor analysis, backlink analysis, rank tracking.
The biggest advantages of choosing Ahrefs include: Extensive backlink analysis and research capabilities, competitor analysis and monitoring, keyword research and tracking, content explorer for content ideas, SEO site auditing, rank tracking.
The cons of using Ahrefs are: High pricing for full access to all features, steep learning curve for beginners, limited support for social media monitoring.
Majestic
Majestic makes a good alternative to Moz because it offers similar features, such as backlink analysis, link profile analysis, competitor research, citation flow and trust flow metrics, link building opportunities.
The positives we found about it include: Extensive backlink analysis and link building tools, offers a large index of backlinks, advanced link metrics and analysis, competitor link analysis, link prospecting and outreach features, user-friendly interface, provides valuable insights for SEO and digital marketing campaigns.
The worst part of using this software are: Higher pricing compared to some other SEO tools, user interface may not be as user-friendly for beginners, some features may require technical knowledge.
Serpstat
Moz and Serpstat are two different solutions on the market, but they share some features and functionalities.
Serpstat offers features such as seo analysis, keyword research, competitor analysis, rank tracking, backlink analysis.
Some of the things where Serpstat excels are: All-in-one SEO platform, keyword research, competitor analysis, backlink analysis, rank tracking, site audit, good value for money.
On the other side, some of the cons include: Interface and user experience could be improved, occasional data inaccuracies reported by some users.
SpyFu
The target audience for Moz and SpyFu are quite different, but their features overlap so it could make a good alternative.
The main key features of SpyFu are: competitor analysis, keyword research, ppc and seo insights, ad history and budget analysis, serp analysis.
Some of the reasons why you should consider SpyFu are: Competitor analysis and keyword research, PPC and SEO insights, domain analysis, SERP tracking.
Unfortunately, some of the problems you may find could be: Some users may find the interface overwhelming, occasional data inaccuracies reported by some users, limited support for non-English keywords.
SimilarWeb
SimilarWeb can be a good alternative to Moz, but there are some differences that you need to be aware of.
SimilarWeb has an extensive feature suit that makes it a good option. Some of the main features are: website traffic analysis, audience insights, competitor benchmarking, industry trends, keyword research.
SimilarWeb shines when it comes to Website and competitive analysis, traffic insights, audience profiling, keyword research.
The downside of using SimilarWeb is: Limited granular data in free version, certain advanced features available only in higher-priced plans, occasional data inaccuracies reported by some users.
Buzzsumo
Both Moz and Buzzsumo offer great and similar features. The top features of Buzzsumo are: content discovery, social media insights, influencer identification, content research and analysis, competitor analysis.
Some of the reasons that might make you choose Buzzsumo are: Content discovery and research, competitor analysis, social media monitoring, influencer identification.
The reasons that might make you avoid Buzzsumo are: Limited functionality in basic plan, higher pricing compared to some competitors, occasional discrepancies in data accuracy.
Ubersuggest
In terms of features, there’s not too much to complain about Ubersuggest as an alternative to Moz.
It offers many useful features, such as: keyword research, competitive analysis, backlink analysis, content ideas, rank tracking.
The dealbreaker could be things like: Higher pricing compared to some competitors, steeper learning curve for beginners, may require technical expertise.
On the other hand, Ubersuggest trumps when it comes to SEO and keyword research tool, comprehensive keyword data, competitor analysis, content ideas.
BrightEdge
Features such as seo platform, keyword research and analysis, content optimization, rank tracking, competitive analysis make BrightEdge an attractive alternative to Moz.
Some of the things we love about BrightEdge include: SEO and content marketing platform, advanced analytics and reporting, competitive analysis.
Higher pricing compared to some competitors, steeper learning curve for beginners, may require technical expertise are some of the things we didn’t like much about BrightEdge.
Raven Tools
If we outline the main features of Raven Tools, we end up with features like: seo and digital marketing platform, website audit and analysis, backlink analysis, keyword research, competitor analysis. This makes it a valid alternative to Moz.
What we loved about Raven Tools were things such as: SEO and digital marketing platform, website auditing, keyword research.
Our main criticism of Raven Tools is some limitations like: Limited support options, occasional glitches and errors.
Conclusion: The Best Moz Alternative For You
Moz is a good platform that can help you in many ways. However, if you need an alternative, you have plenty of amazing tools you can pick from our list.
Our main recommendations as Moz alternatives are SEMrush, Ahrefs, and Majestic, but remember that not all software was created equal, so you need to prioritize your specific needs and choose accordingly.
