If you can’t decide between Mailerlite and Brevo, you are in the right place. Mailerlite and Brevo are two email marketing software available, but their intended audiences are quite different. Compare them side by side:
Key Takeaways
- MailerLite is a user-friendly email marketing platform that offers a good balance of essential features and simplicity. It provides easy-to-use email editors and customizable templates, making it straightforward to design and send out emails. Its drag-and-drop automation builder allows users to create automated workflows based on subscriber actions. MailerLite also offers advanced features like A/B testing and segmentation to enhance campaign effectiveness. However, it may have limitations in terms of the number of monthly emails sent, which could impact larger businesses with substantial email lists.
- Brevo is a comprehensive email marketing and marketing automation platform suitable for businesses of all sizes. It offers a range of features, including email marketing, SMS marketing, and CRM functionalities. Its user-friendly interface makes it easy to create, automate, and manage email campaigns. Brevo also provides advanced automation and personalization features, such as dynamic content and behavioral targeting. Additionally, its pricing model is based on the number of emails sent, which could be cost-effective for businesses with large subscriber lists. However, some users may find the platform’s reporting and analytics features to be somewhat basic compared to more specialized alternatives.
Main Differences Between Mailerlite and Brevo
MailerLite provides a user-friendly interface, catering to businesses seeking a simple and accessible marketing solution. Brevo, in contrast, offers a more comprehensive suite of marketing tools, suitable for users looking for an all-in-one marketing platform. The choice between MailerLite and Brevo depends on the level of marketing sophistication required and the desire for an all-encompassing marketing solution.
Pricing of Mailerlite and Brevo
Here are the pricing plans for MailerLite and Brevo:
MailerLite
- Free plan available
- Growing Business plan: $10/month
- Advanced plan: $20/month
- Custom pricing is available for large enterprises.
Brevo
- Free plan available
- Lite plan: $20/month for unlimited emails
- Premium plan: Custom pricing available based on specific needs and requirements.
It’s worth noting that both MailerLite and Brevo offer free plans, but MailerLite’s pricing starts at $10/month for the Growing Business plan compared to Brevo’s $20/month Lite plan. However, Brevo offers custom pricing options for their Premium plan, which allows for more flexibility based on specific needs and requirements. Therefore, the choice between the two platforms will depend on your specific needs and budget. If you are a small business looking for an affordable email marketing solution, both MailerLite and Brevo offer free plans. However, if you require more advanced features and customization options, Brevo’s custom pricing for their Premium plan may be a better fit.
My experience with Mailerlite and Brevo
MailerLite
In my experience, MailerLite offers a user-friendly email marketing platform with a decent feature set. The drag-and-drop editor is great for creating visually appealing emails, and their automation features can help streamline your campaigns.
However, keep in mind that some users have noted limitations in terms of more advanced features as your business grows. While it’s a solid option for smaller businesses or simpler campaigns, you might find it lacking in terms of more complex automation workflows.
Brevo
Brevo is known for its all-in-one approach, offering both email marketing and SMS marketing capabilities. This can be a real advantage if you’re looking to diversify your marketing channels.
But, it’s worth mentioning that while Brevo covers a lot of ground, it might not be as specialized or advanced in certain areas as dedicated platforms. It’s a matter of weighing the breadth of features against the depth of specialization you need.
Consider your priorities – MailerLite for user-friendliness, or Brevo for a broader range of marketing tools.
Our Winner: Mailerlite
After analyzing both Mailerlite and Mailerlite, we concluded that the best choice overall is Mailerlite.
This obviously doesn’t mean that the other choice is particularly bad. For some particular cases could even be the other way around, depending on your specific needs.
