If you can’t decide between Mailchimp and Squarespace, you are in the right place. Mailchimp and Squarespace are two marketing tools available, but their intended audiences are quite different. Compare them side by side:
Key Takeaways
- Mailchimp is a widely used email marketing platform that caters to businesses of all sizes. It provides a range of features, including email campaign creation, automation, audience segmentation, and extensive analytics. Mailchimp’s drag-and-drop editor and customizable templates make it user-friendly for designing visually appealing emails. It also offers integrations with various e-commerce platforms, including Squarespace, enabling seamless data synchronization and enhanced targeting options. Mailchimp’s comprehensive features and scalability make it a preferred choice for businesses looking for a versatile and powerful email marketing solution.
- Squarespace is a website builder platform that allows users to create and manage their websites with ease. While Squarespace offers some basic email marketing features, it may not provide the same level of depth and automation capabilities as Mailchimp. Squarespace’s focus is primarily on website design and hosting, making it a suitable choice for businesses looking to build and maintain a professional online presence without the need for extensive email marketing functionalities.
Main Differences Between Mailchimp and Squarespace
Mailchimp is a stand-alone email marketing platform, while Squarespace offers website building and hosting services with integrated email marketing. Users can choose Mailchimp for a more comprehensive email marketing solution or Squarespace for an all-in-one platform that includes website management and email marketing.
Pricing of Mailchimp and Squarespace
Here is the pricing information for Mailchimp and Squarespace:
Mailchimp
- Free plan available with up to 2,000 subscribers and 10,000 emails per month
- Pricing plans start at $14.99/month for additional features and increased email volume
- Pricing for Mailchimp’s paid plans varies based on the features and number of emails sent.
Squarespace
- Pricing starts at $7/month for up to 500 subscribers and 3 campaigns per month
- $14/month for up to 1,000 subscribers and unlimited campaigns
- $26/month for up to 2,500 subscribers and unlimited campaigns
- $42/month for up to 5,000 subscribers and unlimited campaigns
- Pricing for Squarespace’s plans varies based on the number of subscribers and campaigns.
It’s worth noting that Squarespace offers a more limited free plan compared to Mailchimp, with only 3 campaigns per month and up to 500 subscribers. Mailchimp’s pricing plans range from $14.99/month for additional features and increased email volume to higher prices based on the number of subscribers and emails sent. Squarespace’s pricing plans range from $7/month for up to 500 subscribers and 3 campaigns per month to $42/month for up to 5,000 subscribers and unlimited campaigns. Therefore, the choice between the two platforms will depend on your specific needs and budget. If you are looking for a more affordable email marketing solution with a limited number of subscribers and campaigns, Squarespace may be the better option. However, if you require more advanced features and customization options, Mailchimp may be the better choice.
My experience with Mailchimp and Squarespace
Mailchimp
In my experience, Mailchimp is a well-known email marketing platform that’s user-friendly and offers a range of features. It’s great for creating and sending out emails, and their templates make the process even smoother.
However, as your email list grows, some users have reported that Mailchimp’s pricing might become less cost-effective. Additionally, while it covers the essentials well, it might lack some of the more advanced automation and segmentation features found in other platforms.
Squarespace
Squarespace is a popular website building platform that also offers basic email marketing capabilities. If you’re already using Squarespace for your website, their integrated email marketing can be a convenient way to manage your campaigns.
However, Squarespace’s email marketing might not be as feature-rich as dedicated email marketing platforms like Mailchimp. If you’re looking for more advanced email marketing features and in-depth analytics, you might find Squarespace’s offerings somewhat limited.
Consider your needs – Mailchimp for a broader range of email marketing features or Squarespace’s integrated option for a simpler approach if you’re already using their website platform.
Our Winner: Mailchimp
After analyzing both Mailchimp and Squarespace, we concluded that the best choice overall is Mailchimp.
This obviously doesn’t mean that the other choice is particularly bad. For some particular cases could even be the other way around, depending on your specific needs.
