If SEMrush is not the right choice for you and you are looking for the perfect SEMrush alternative, then you are in the right place. We have compiled a list of the top 10 best alternatives to SEMrush to help you find the right alternative that fits your needs.
Ahrefs
Ahrefs is a great alternative to SEMrush and offers features such as seo analysis, keyword research, backlink analysis, competitor analysis, rank tracking.
Some of the advantages of choosing Ahrefs include: Powerful SEO and backlink analysis tool, extensive keyword research capabilities, competitive analysis and site auditing features, comprehensive reporting and data visualization.
On the other hand, the downsides of using Ahrefs are: Expensive pricing plans, not suitable for beginners or casual users, learning curve for advanced features and data interpretation.
Moz
Moz is also a good alternative to SEMrush and provides many useful features such as seo analysis, keyword research, backlink analysis, rank tracking, on-page optimization.
The biggest advantages of choosing Moz include: Comprehensive SEO tools and analytics, keyword research and tracking, site auditing and optimization recommendations, backlink analysis, rank tracking, competitive analysis.
The cons of using Moz are: Limited keyword research capabilities in lower-tier plans, backlink analysis can be slow for large websites, some users find the user interface overwhelming.
Serpstat
Serpstat makes a good alternative to SEMrush because it offers similar features, such as seo analysis, keyword research, competitor analysis, rank tracking, backlink analysis.
The positives we found about it include: Comprehensive SEO platform, offers keyword research and analysis, backlink analysis, competitor research, rank tracking, site audit, and more, user-friendly interface, provides actionable insights to improve SEO performance, supports multiple languages, competitive pricing.
The worst part of using this software are: Some users may find the user interface less intuitive compared to other SEO tools, keyword database may not be as extensive as some competitors, occasional delays in data updates.
Majestic
SEMrush and Majestic are two different solutions on the market, but they share some features and functionalities.
Majestic offers features such as backlink analysis, link profile analysis, competitor research, citation flow and trust flow metrics, link building opportunities.
Some of the things where Majestic excels are: Comprehensive backlink analysis, helps with SEO and competitor research, offers historical data and trends, reliable link metrics.
On the other side, some of the cons include: Expensive pricing for smaller businesses, can be overwhelming for beginners, some users may find the interface outdated.
SpyFu
The target audience for SEMrush and SpyFu are quite different, but their features overlap so it could make a good alternative.
The main key features of SpyFu are: competitor analysis, keyword research, ppc and seo insights, ad history and budget analysis, serp analysis.
Some of the reasons why you should consider SpyFu are: Competitor analysis and keyword research, PPC and SEO insights, domain analysis, SERP tracking.
Unfortunately, some of the problems you may find could be: Some users may find the interface overwhelming, occasional data inaccuracies reported by some users, limited support for non-English keywords.
SimilarWeb
SimilarWeb can be a good alternative to SEMrush, but there are some differences that you need to be aware of.
SimilarWeb has an extensive feature suit that makes it a good option. Some of the main features are: website traffic analysis, audience insights, competitor benchmarking, industry trends, keyword research.
SimilarWeb shines when it comes to Website and competitive analysis, traffic insights, audience profiling, keyword research.
The downside of using SimilarWeb is: Limited granular data in free version, certain advanced features available only in higher-priced plans, occasional data inaccuracies reported by some users.
Buzzsumo
Both SEMrush and Buzzsumo offer great and similar features. The top features of Buzzsumo are: content discovery, social media insights, influencer identification, content research and analysis, competitor analysis.
Some of the reasons that might make you choose Buzzsumo are: Content discovery and research, competitor analysis, social media monitoring, influencer identification.
The reasons that might make you avoid Buzzsumo are: Limited functionality in basic plan, higher pricing compared to some competitors, occasional discrepancies in data accuracy.
Ubersuggest
In terms of features, there’s not too much to complain about Ubersuggest as an alternative to SEMrush.
It offers many useful features, such as: keyword research, competitive analysis, backlink analysis, content ideas, rank tracking.
The dealbreaker could be things like: Higher pricing compared to some competitors, steeper learning curve for beginners, may require technical expertise.
On the other hand, Ubersuggest trumps when it comes to SEO and keyword research tool, comprehensive keyword data, competitor analysis, content ideas.
BrightEdge
Features such as seo platform, keyword research and analysis, content optimization, rank tracking, competitive analysis make BrightEdge an attractive alternative to SEMrush.
Some of the things we love about BrightEdge include: SEO and content marketing platform, advanced analytics and reporting, competitive analysis.
Higher pricing compared to some competitors, steeper learning curve for beginners, may require technical expertise are some of the things we didn’t like much about BrightEdge.
Raven Tools
If we outline the main features of Raven Tools, we end up with features like: seo and digital marketing platform, website audit and analysis, backlink analysis, keyword research, competitor analysis. This makes it a valid alternative to SEMrush.
What we loved about Raven Tools were things such as: SEO and digital marketing platform, website auditing, keyword research.
Our main criticism of Raven Tools is some limitations like: Limited support options, occasional glitches and errors.
Conclusion: The Best SEMrush Alternative For You
SEMrush is a good platform that can help you in many ways. However, if you need an alternative, you have plenty of amazing tools you can pick from our list.
Our main recommendations as SEMrush alternatives are Ahrefs, Moz, and Serpstat, but remember that not all software was created equal, so you need to prioritize your specific needs and choose accordingly.
