If you can’t decide between Gumroad and Kajabi, you are in the right place. Gumroad and Kajabi are two popular tools available, but their intended audiences are quite different. Compare them side by side:
Key Takeaways
- Gumroad is an e-commerce platform that focuses on helping creators sell their work directly to their audience. It offers features for selling digital products, physical goods, and subscriptions. Gumroad’s community-building features enable creators to connect with fans and engage with their audience. Gumroad is suitable for creators looking to build a fan base and monetize their content, and it is well-suited for selling both digital and physical products.
- Kajabi is an all-in-one platform designed for creating, marketing, and selling online courses, memberships, and digital products. It offers features for course creation, website building, sales funnels, and marketing automation. Kajabi is suitable for individuals and businesses looking for a platform that covers all aspects of course creation and marketing. While both platforms cater to creators, Gumroad is better suited for selling a variety of products, while Kajabi specializes in online course creation and marketing. Depending on the focus of the business, creators may choose Gumroad for a broader range of product types or Kajabi for a dedicated platform for online courses and memberships.
Main Differences Between Gumroad and Kajabi
Gumroad and Kajabi target different aspects of digital product selling. Gumroad offers simplicity and versatility, while Kajabi specializes in online course creation and marketing. Users should decide based on their primary focus and desired features.
Pricing of Gumroad and Kajabi
Here are the pricing plans of Gumroad and Kajabi:
Gumroad
Gumroad’s pricing is simple and straightforward. There are no monthly fees, and they only take a small percentage of every sale made by the user. The percentage they take varies depending on the lifetime earnings of the user. Here are the fees:
- Getting Started: 8.5% + 30 cents per transaction. This plan is free to sign up and set up shop, and Gumroad only takes money when a sale is made. It includes a Gumroad storefront with unlimited products, analytics, and customer management tools. However, it has a limited number of posts and workflows, and can only offer standard definition streaming of videos.
- Pro: $10 per month or $108 when billed annually, plus the credit card fees. This plan covers up to 1,000 customers and includes everything in the Getting Started plan, plus more advanced features.
- Enterprise: $39 per month. This plan includes everything in the Pro plan, plus additional features for larger businesses.
Note that Gumroad also offers a free plan with limited features, and there are other Gumroad alternatives available with different pricing plans and features.
Kajabi
Here is a breakdown of the pricing plans for Kajabi:
- Basic Plan: $149 per month ($119 per month when paid annually). This plan includes features such as unlimited landing pages, unlimited marketing emails, 3 products, 3 funnels, and 10,000 contacts.
- Growth Plan: $199 per month ($159 per month when paid annually). This plan includes everything in the Basic plan, plus additional features such as 15 products, 15 funnels, and 25,000 contacts.
- Pro Plan: $399 per month ($319 per month when paid annually). This plan includes everything in the Growth plan, plus additional features for larger businesses.
It’s important to note that these prices may vary and it’s always best to check the official Kajabi website for the most up-to-date pricing information. Additionally, Kajabi offers a 14-day free trial for users to explore the platform before committing to a paid plan.
My experience with Gumroad and Kajabi
After using and testing Gumroad and Kajabi, this is what I liked and didn’t like about both platforms:
Gumroad
Gumroad provides a simple platform for selling digital products directly to your audience. The ease of setting up your store and managing your products is a highlight. It’s ideal for creators who want a straightforward way to start selling online. Furthermore, the low transaction fees mean you keep a higher portion of your sales. This is crucial for maximizing your profits. However, Gumroad’s features are primarily focused on digital product sales. If you’re looking for a more comprehensive e-commerce solution, you might need to explore other platforms. Just remember that while Gumroad is user-friendly, it might not offer the same range of features as more complex e-commerce systems.
Kajabi
What caught my attention with Kajabi is its all-in-one platform for online businesses. You can build websites, create online courses, and even handle email marketing, all in one place. It’s a fantastic way to streamline your operations. One feature I found really useful is their course creation tools. You can organize your content effectively, drip-feed lessons, and interact with your students. It’s a comprehensive system that’s great for educators and content creators. On the flip side, the pricing can be a bit on the higher side, especially for beginners or smaller businesses. While you get a lot of tools bundled together, it’s important to consider your budget and whether you’ll be using all the features they offer. The bottom line is that Kajabi is a powerful all-in-one platform, especially for those in the online education space. Just be mindful of the pricing structure and make sure it aligns with your business needs.
Our Winner: Gumroad
After analyzing both Gumroad and Kajabi, we concluded that the best choice overall is Gumroad.
This doesn’t necessarily mean that the other choice is particularly bad. Some cases could even be the other way around, depending on your specific needs.
