If you can’t decide between Constant Contact and Convertkit, you are in the right place. Constant Contact and Convertkit are two email marketing platforms available, but their intended audiences are quite different. Compare them side by side:
Key Takeaways
- Constant Contact is a popular email marketing platform that offers a wide range of features for creating, sending, and tracking email campaigns. Its user-friendly interface makes it easy for beginners to get started with email marketing. It provides customizable email templates and allows users to segment their email lists for targeted campaigns. Constant Contact also offers additional marketing tools like event management and social media posting.
- ConvertKit is a popular email marketing platform designed specifically for creators and bloggers. It offers advanced automation features and customizable email sequences based on subscriber behavior. ConvertKit’s easy-to-use interface allows creators to focus on building meaningful relationships with their audience through personalized email campaigns. The platform’s robust tagging and segmenting options enable highly targeted email marketing efforts. ConvertKit is an excellent choice for creators and bloggers who want to build engaged and loyal audiences through effective email marketing strategies.
Main Differences Between Constant Contact and Convertkit
Constant Contact specializes in comprehensive email marketing features, offering an array of templates and tools to manage email campaigns. ConvertKit is a platform designed for creators, prioritizing automation, and audience building. Depending on the business’s focus on email marketing or the need for automation and audience engagement, users can choose between Constant Contact and ConvertKit.
Pricing of Constant Contact and Convertkit
Here is a comparison of the pricing plans for Constant Contact and ConvertKit:
Constant Contact
- Email plan: starts at $35/month for up to 500 contacts
- Email Plus plan: starts at $55/month for up to 500 contacts
- Pricing for Constant Contact’s plans varies based on the number of contacts.
ConvertKit
- Free plan available for up to 1,000 subscribers
- Creator plan: starts at $29/month for up to 1,000 subscribers
- Creator Pro plan: starts at $59/month for up to 1,000 subscribers
- Other plans available for larger businesses, with pricing available upon contacting sales.
It’s worth noting that ConvertKit offers a free plan for up to 1,000 subscribers, while Constant Contact does not offer a free plan. Constant Contact’s pricing plans range from $35/month for the Email plan to $55/month for the Email Plus plan, while ConvertKit’s pricing plans range from $29/month for the Creator plan to $59/month for the Creator Pro plan. Therefore, the choice between the two platforms will depend on your specific needs and budget. If you are a small business looking for an affordable email marketing solution, ConvertKit’s Creator plan may be the better option. However, if you require more advanced features and customization options, Constant Contact’s Email Plus plan may be a better fit.
My experience with Constant Contact and Convertkit
Constant Contact
In my experience, Constant Contact is a user-friendly email marketing platform that’s well-suited for businesses looking to create and manage email campaigns without a steep learning curve. It offers a range of features, from email templates to list management.
However, some users have mentioned that while Constant Contact covers the basics well, it might not have the most advanced automation and segmentation features that some businesses require for more complex campaigns.
ConvertKit
ConvertKit is a creator-focused email marketing platform that’s popular among bloggers and content creators. It’s designed with simplicity in mind, making it easy to manage email campaigns and subscribers without getting overwhelmed.
Yet, keep in mind that ConvertKit might lack some of the more advanced features you’d find in other platforms. If you’re looking for complex automation workflows or detailed analytics, you might find ConvertKit somewhat limited.
Consider your priorities – Constant Contact for user-friendliness and broader email marketing capabilities, or ConvertKit for a simplified, creator-friendly approach.
Our Winner: Convertkit
After analyzing both Constant Contact and Convertkit, we concluded that the best choice overall is Convertkit.
This obviously doesn’t mean that the other choice is particularly bad. For some particular cases could even be the other way around, depending on your specific needs.
