If you can’t decide between Adobe Campaign and Marketo, you are in the right place. Adobe Campaign and Marketo are two marketing tools available, but their intended audiences are quite different. Compare them side by side:
Key Takeaways
- Adobe Campaign is a marketing automation platform by Adobe that provides features for email marketing, cross-channel campaign management, and customer segmentation. It offers robust analytics and reporting capabilities to measure the performance of marketing campaigns. Adobe Campaign is well-suited for businesses seeking an enterprise-level marketing automation solution with a wide range of marketing tools.
- Marketo is a marketing automation platform that offers features for lead management, email marketing, and customer engagement. It allows businesses to create personalized marketing campaigns and automate various marketing tasks. Marketo’s focus is on enterprise-level marketing automation, making it suitable for large organizations with complex marketing needs. It provides robust analytics and reporting features to measure the impact of marketing efforts on revenue and customer engagement. Both Adobe Campaign and Marketo are powerful marketing automation platforms, but the choice between them would depend on specific business requirements, budget, and existing marketing technology stack. Adobe Campaign’s integration with the broader Adobe Marketing Cloud ecosystem might be appealing for businesses already using other Adobe products, while Marketo’s focus on marketing automation and enterprise-level features may attract larger organizations with complex marketing needs.
Main Differences Between Adobe Campaign and Marketo
Adobe Campaign and Marketo are marketing automation platforms. Adobe Campaign is part of Adobe’s Marketing Cloud suite, offering omnichannel marketing capabilities. Marketo is an independent marketing automation platform specializing in lead generation and customer engagement. The choice between Adobe Campaign and Marketo depends on whether users require a broader marketing cloud solution or a specialized marketing automation platform.
Pricing of Adobe Campaign and Marketo
Adobe Campaign is a marketing automation tool that offers various pricing plans based on the features and usage. Here are some of the pricing details:
Adobe Campaign
- Pricing ranges from $0 to $100+/user/month for basic services, while the more advanced and largescale ones cost around $12,000 to $15,000 per year.
- Adobe Campaign’s pricing starts at $1,250 per month for list management, $199 per user for rolebased workflow, and free for email deliverability reporting.
- Adobe Campaign offers flexible subscription models and an ROI calculator to help businesses determine the best pricing plan based on their needs.
- Adobe Campaign’s pricing plan starts at $10 per month, and they offer a free trial.
Marketo
- Marketo offers premium only subscriptions with paid plans starting from $895.00/month for the Spark plan.
- Marketo offers three standard pricing tiers, at $895, $1,795, and $3,175 per month. Each tier unlocks new features.
- Marketo Engage offers four pricing & packages plans, enabling you to select the best marketing automation solution for your business.
- Marketo pricing is based on the number of users and complexity of features.
- Marketo’s pricing is more expensive compared to some of its competitors.
It’s worth noting that Marketo is a more advanced marketing automation platform compared to some of its competitors, offering a wider range of features and capabilities[2
My experience with Adobe Campaign and Marketo
Adobe Campaign
Adobe Campaign is a comprehensive marketing automation platform that offers features for creating, executing, and analyzing marketing campaigns. It’s designed to help businesses manage customer journeys across various channels.
However, Adobe Campaign might not have the same level of scalability and advanced enterprise-focused functionalities as Marketo. If you’re looking for a platform that excels in complex automation and tailored enterprise solutions, you might find Adobe Campaign’s capabilities limited.
Marketo
Marketo is a powerful marketing automation platform known for its advanced capabilities, particularly suited for larger businesses and enterprises. It offers features for lead generation, nurturing, and comprehensive marketing campaign management.
While Marketo provides robust features, it might also come with a steeper learning curve due to its extensive capabilities. If you’re seeking a platform that caters to enterprise-level marketing automation needs, Marketo could be a strong choice.
Consider your business size and complexity – Adobe Campaign for marketing campaign management or Marketo for advanced marketing automation and enterprise-level solutions.
Our Winner: Marketo
After analyzing both Adobe Campaign and Marketo, we concluded that the best choice overall is Marketo.
This obviously doesn’t mean that the other choice is particularly bad. For some particular cases could even be the other way around, depending on your specific needs.
